https://www.amansinghsarna.me/work daily 1.0 2024-03-26 https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547235994456-12E64NHYDEQKL16CY2MM/Info+Arch.png Work - Information Architecture I started to solve my problem on my first iteration by diving straight into the information necessary. To the right is what I came up with in terms of what goes into the homepage. I soon found this was my mistake- I did not research enough before going to this step, and my design reflected that. https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1607413632908-WZ749Z2JLMCZZYVLIV2Z/Example+-+Pacific+Rim.png Work An isometric mockup view of the screen on an iPhone, for a practical viewing reference. https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547236391149-9V6IRASI3HCX3UTSLJ59/HPAGE-1.jpg Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547236653814-GU4MIVTKXHFIF2LE8JYM/Pacifica+Homepage+%282%29.png Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547237246757-JFQT1FE3SLR5ZG0AEXLM/Pacifica+Homepage+2.png Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547233814079-U1ET4YXRQAHQG1KCUVQL/Judy%27sHpage.png Work - The Problem Our old homepage design https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547281378870-48MZCQNU3S7AXFAM183X/Final+Design.png Work - Final UI/UX The result was a clean homepage that was inviting, interactive, and lively. Firstly, the background image was blurred slightly so that the icons and visuals would pop out more. The “How have you been” dialogue stayed with dot visuals to the left indicating a new day. Underneath, I put visuals of stats of other users throughout the day, so the user would not feel alone while journaling and putting their thoughts into the app. Below that, a small 3-day calendar with the center date being the present day was placed and able to be scrolled either left or right, with 4 options under for what the user could do. The main “log a session” and sign out buttons remained as they were important for hasty users who just wanted to get right to it. In all, it effectively communicated the story of Felicity and why people should continue to check in when they needed it- over everything, this app was for the user to give themselves as much value as they could by analyzing themselves, and this homepage was a good starting point. https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547267127281-8TLRKEWBWEM8ZWPSBTMN/Wireframes.jpg Work - Wireframes After gathering the best from each competitor, I sketched some wireframes. My main ideas were to have a calendar clearly in the middle, create a way to see other people who were also using Felicity, and blur the background image (while still keeping the log a session and sign out buttons as well as my previous iteration’s background image). How to organize this without cluttering the homepage entirely was the challenge here. https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547281648684-ODJAUWY8E9THE411ZRYG/App+Inspiration+%2B+More+Time.png Work - What I Could Do With More Time With more time, I’d love to go back and research even more apps outside the field of mental health and planning. It’s actually very fascinating how many original and unique homepage designs there are out there. This one to the right -my InsightTimer-is one of my favorites because of its brilliant feature of the live map. It stands out to me to as it accomplishes many things at once. It gives social proof to the brand that people actually use the app, make users feel connected to it, and inspires more and more usage. I’d love to use it in Felicity or any other project that I work on. I want to continue to get inspired by other apps and also experiment and fail a lot, because I realize that’s what gets new and interesting designs! https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547267527311-6AGF68ARSMBAZQTXWL37/Visual+Design+Palette.png Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547172268937-NYMZCC6QTSDCG9XVI6GH/Website2.jpg Work Felicity’s landing homepage for our website https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547240289109-4HWE3ONSSYIE8OFIWV7H/Pacifica+Homepage.png Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547240295953-LE7FEQ21O4SJKJLB2JMQ/Flo+App.png Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547266742433-EHFOU9AXJYGSIOPY939G/Flo+2.png Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547240354573-48Z68CGHECL3OTHUU14C/Moodpath+App.png Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547250876291-5W4WDRUMWO9NT96FYYMG/Moodpath2.png Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547324556859-SGGU72JBPCD2M9IOSX32/ColorNote.png Work - Why?- The Problem Though there are more than plenty of planning/notetaking apps, such as Colornote shown here, most apps do not give a simple, intuitive way for users to journal and plan their life out! As a result, my friend Conley and I decided to combine the best from applications like Google Calendar, Todoist, and Momentum to design an app that really could make it simple to manage all the tasks in a day- DO IT. https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547326664050-1BANBY0K30E3DYGQRCAY/Final+Logo.png Work The circled logo above became my final logo https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547325053134-YQ5RHGJOPIH9FLS6R1XG/Competitors.png Work - Competitive Analysis Afterwards, we researched heavily on our competitors- what made them stand out above the rest, and what we could improve on. Google Calendar, Todoist, and Momentum were the top 3 in terms of functionality and relatedness. Here’s what we took away from all of it: 1. We need solid features to ORGANIZE, not add unnecessary clutter 2. Visualization of the calendar in different aspects (3 days, 1 week, 1 month) 3. Goal Streaks should be added to keep user fulfilled, as well as color coded task management and icons to prioritize goals 4. Add these tabs: Daily Goals, Long Term Goals, Short Term Goals, Projects (with teams), and an Inbox (for spontaneous goals popping throughout the day you can later filter to appropriate category) https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547289515833-KVCOHRA0YREKYS04OMW3/DOITthumbnail.png Work A quick view of my designs for a planning/scheduling app called DO IT. https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547326350714-Y8QX5O1J4461ADZLBAWE/Logo+Sketching.jpg Work - UI/Logo To the left, I began sketching out logo ideas, focusing on mainly text with a few images from the app incorporated into the design. After testing a bunch of times, I chose the highlighted design to the left. This was because it fit the tone I wanted to portray of accomplishment rather than the GoalGarden ideas I had, as the main purpose of the app was to plan goals and achieve them. Also, it was sleek and less clunky than the other ideas which had too many ideas and aspects in them. https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547337997717-GPG00DZJVM1VQY4FRGHC/Bullet+Journal+2.png Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547338004711-9H57SIMIJIA36B83849Y/Bullet+Journal+3.jpg Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547338009549-R1GSVJ4O2UQR9QK6U9Z3/Bullet+Journal.png Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547338001321-NQO8UTX7DJO8US83YBM4/Bullet+Journal+1.png Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547324636161-VO604NJCPI8C5HE97QD8/Brainstorm.jpg Work - Brainstorming We got to work thinking of our improvements that we could make, what potential user problems could arise, and then boiled it down to 3 specific user personas that we thought fully captured the range of types of people who would use such an application. https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547326161787-CNE596CXNM542IV6XT68/Wireframes.jpg Work - Wireframes We used all of the content to make some low fidelity sketches to get our basic ideas solidified, mostly focusing on the homepage, how to move from there as a central hub, and the GoalGarden idea (as I wrote out specifics for the garden and how it worked- it was to be based on user goal streaks and customized specifically to be named whatever the user wanted it to be named). https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547326945302-76SGCJNTEBL68X1OGHMP/image-asset.png Work This is just a quick view at the screen layout, but further below I show my prototype and how it all works together https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547324819896-1VQ1X115Y5T07DG3CB5Q/3+User+Personas.png Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547326116845-LOSAM596911CTW67YTY2/Content+Strategy.png Work - Content Strategy Besides the basic calendar, myprofile, data, goals, and project tabs, I had an idea to make the user more engaged in the app if they chose too. This idea was a GoalGarden, where you could create virtual gardens that only grew from goal streaks and that would build up based on the streaks. This way, users could have something to check on and look forward to every time they opened the app. https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547325144747-NAH6PPB5J1E48METW44F/Key+Takeaways.png Work - Key Takeaways To the right were were our most important takeaways from heavy brainstorming and light research. It led us to understand the main WHY and problem of making the app and how it could benefit others, which was: -We can make a better planning app by balancing between the holistic approach of a calendar and the simple intuitive design of note taking. https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547425046663-02W8F63JBEEG7PK5MS4R/Offerup.png Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547425049812-3QTQ36EPHRAAHH0XUB2F/airbnb.png Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547425054752-2DA60244JTUA4SXR84TO/ebaycollage.jpg Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547425343410-GNFEN3NGW7GUMLCGU647/Wireframes.jpg Work - Wireframes I sketched four images for my wireframes. 2 of them were just about signing in and creating an account, because this was a huge selling point of our app- we wanted to make it very secure. This is why you have to enter in your UCSD ID to be a part of the app. The bottom 2 designs were for the homepage, which was just other live user posts on a scrolling feed (left) and the hamburger menu (right). https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547421216118-4WI5MD3GBZ189AXPV2EN/UCSD+For+Sale+1.png Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547421220800-32WG2M758R2VNHGMQ3BY/UCSD+For+Sale+2.png Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547421473950-0NX1KV6X4D1RKFJJE9GP/Site+Map+User+Flow.jpg Work - User Flow The team first tasked me with creating a user flow of how someone using the app would be able to navigate content. So, I gathered the main types of content, which were the profile, renting mode, seller mode, shopping cart, and messages/notifications section. All UX designers collaborated to come up with 4-5 main sections of the app, as shown on the bottom of the image to the right. https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1547426962241-4P5FTV1YG5DDV2A14IMJ/Post+Item.png Work This is my basic idea of the posting section of Rentabl https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1576528760410-KEX77H6RJ6FAEQ45I671/Screenshot+%2820%29.png Work The company logo and tagline I used in the promotional social media post I created https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1576526514169-P0KPFPDV346NZHWWI192/1.+RFTeamatwork.jpg Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1576526523098-39CQOHGMD0RNVZZCGKS6/3.+StressedOut.jpg Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1576526540655-5QLQXCFCX03CV9XS6BFC/2.+SmilingCustomer.jpg Work 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https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1605081612825-3UYGBERPNJ36XB0A2XAF/FINALrewards.gif Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1604651645678-SX0G2U039J53Z8FEFM9A/Screen+Shot+2020-11-06+at+12.30.36+AM.png Work A blank, emotionless screen as it stands https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1607452948567-75QJLJ3R213XMIHYFH5X/Screen%2BShot%2B2020-12-08%2Bat%2B10.32.08%2BAM.jpg Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1607453088739-8OQCS4DE3JOLDXG7MBN5/Screen%252BShot%252B2020-12-08%252Bat%252B10.32.28%252BAM.jpg Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1607453112714-Q9JIFLRQDZMQY5ZQ5V6R/Screen%252BShot%252B2020-12-08%252Bat%252B10.32.41%252BAM.jpg Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1607453143386-P7O95WMS10LXKRFUL58C/Screen%2BShot%2B2020-12-08%2Bat%2B10.32.54%2BAM.jpg Work 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https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1606803830953-3KA4ZT7VJHLCXGKNEOXG/Screen+Shot+2020-11-30+at+10.06.13+PM.png Work The landing page for Uflo- an edtech startup designed to aid the interaction between teachers and students for a more seamless visual learning experience. https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1607040886767-01KBCKZ5YULFRE2O7M2V/Group+13.png Work Though it is simple and to the point, it didn’t capture the brand and mission statement that Uflo was trying to get across, which was creating efficiency and transparency in the communication between teachers and students in higher education. https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1607454113691-KO5KYID0LOS2QZ7F9727/Screen+Shot+2020-12-08+at+11.01.40+AM.png Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1615492758172-60XW74NSA9W9AZB2ZJZK/Screen+Shot+2021-03-11+at+11.58.52+AM.png Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1607050532116-KBI21NXCRUKVBT0UAYTO/Screen+Shot+2020-12-03+at+6.55.02+PM.png Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1607453762222-SUMC4KVGNLOSRI0XEKSW/Screen+Shot+2020-12-08+at+10.55.44+AM.png Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1615492342017-5XQ128BCX33UFLLDE1X3/Screen+Shot+2021-03-11+at+11.51.53+AM.png Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1615492550730-AC1W9ZNZ26ZBVIVSF4C5/Subtract.png Work https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/b94b0631-eba9-48b7-9aec-a04a0d73b335/Browse+Landing+Experience+Foundational+Study+%285%29.png Work - Make it stand out This is what the sporadic and scattered shopping journey a browsing customer looks like. https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/08120f89-9b80-47a4-b56c-22e239ef66a9/Browse+Landing+Experience+Foundational+Study+%281%29.png Work - Make it stand out We wanted to confirm how people actually enter landing pages and what their expectations were. Did they enter from Google? Social media? https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/f31ff1be-07a7-4cdd-8662-538c57c5d0c7/Browse+Landing+Experience+Foundational+Study+%284%29.png Work - Make it stand out Previous research heavily supports that people use retail sites as a tool to find their style and preferences. https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/4ec4484a-b001-47f1-a273-125892bac929/Browse+Landing+Experience+Foundational+Study+%288%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/577b81ef-fedf-4db2-93e9-7e5d62d65735/Browse+Landing+Experience+Foundational+Study+%282%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/1575adbb-c089-4e7e-9f27-370e012b5c17/Browse+Landing+Experience+Foundational+Study+%286%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/c48699c5-0ff9-4ebb-9ec0-7b565c094381/Browse+Landing+Experience+Foundational+Study+%283%29.png Work - Make it stand out Either participants are looking for a time killer, or get prompted by a real need https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/2dce7aed-2a61-4d3b-bb95-316bb7b7fc87/ebay-logo-redesign-1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/172415df-a8ec-4a81-88bb-76b8f7cfa827/Browse+Landing+Experience+Foundational+Study+%287%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/26f0603a-af95-410f-bf90-1705ba5311ad/Browse+Landing+Experience+Foundational+Study.png Work - Make it stand out We wanted to learn specifically how Gen Z and Millennials browse, since they control the future market and dominate the purchasing power. https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/468f4a4f-8e79-40f4-958d-4e24da4658ea/Overall+Journey+Map+%283%29.png Work - Make it stand out The 6 phases include social influence, casual exploration, the rabbit hole, evaluation options, and the final purchase. We will focus on the 3 most important phases which are social influence sparking inspiration, casual exploration building preferences, and the rabbit hole diverging interests. https://images.squarespace-cdn.com/content/v1/5c2c2f118ab7224aa1939f2e/61d9226a-bdb4-449b-8f93-0418c2d0bacf/SRPaudit.png Work - Make it stand out A high variety of elements existed within this version of the Search Results Page, competing with each other due to the density of content, and archaic design. This caused a struggle for users to focus on the page. 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